Mission

The reason for this study would be to evaluate how “mommy admirers” influence on the existing models away from parasocial dating between fans and you can idols and also to obtain greater understanding towards the reasons hidden the latest acquisition of idol dolls. At exactly the same time, of the for instance the event and you will views regarding men idol admirers, the analysis seeks in order to broaden the new comprehension of enthusiast behavior and you can boost comprehension of the fresh new motives operating idol-doll use.

Design/methodology/strategy

Taking idol-toy consumers because the lookup objects, this research used textual data as well as in-breadth interviews to explore fans’ motivations for purchasing idol dolls.

Results

Idol toy purchases are determined of the emotional connection, such as for instance one of mommy fans exactly who seek to present a feeling of handle and keep maintaining a mother–child matchmaking. Additionally, buying idol dolls also can act as good disguise for girlfriend admirers to hide their personal desires about their idols. More over, idol dolls serve as semiotic identifiers, drawing including-minded fans and you may wearing neighborhood recognition. It needs to be detailed one to male idol admirers, who’re felt deviant in the masculine normative, deal with scrutiny when you look at the women-dominated communities, trying to find further evidence of credibility.

Important ramifications

This study promotes understanding the reasons trailing idol-doll commands and certainly will help advertisers inside the catering into the emotional requires of fans, for example mommy fans, by the design and you can profit dolls you to resonate with the desired experience of accessory.

Social ramifications

Of the recognizing and you may targeting the good areas of enthusiast facts, this study causes the fresh ongoing procedure of de-demonization and you will normalization out of fandom. On the other hand, this study in addition to aims to sign up for a far more complete information of the problems and psychological demands of one’s Chinese younger generation.

Originality/really worth

This study explores the fresh new significantly less than-investigated mom-fan group’s emotional demands as well as their reasons of purchasing idol-dolls. It also recognizes the new type of point of views and you can knowledge off male idol fans, taking a fresh and you can book viewpoint toward idol-doll application.

step 1 Inclusion

” tabindex=”0″> considering celebrities’ appearances was basically ended up selling due to the fact a separate form for Chinese fans to share the good affection for their beloved idols, resulting in the manufacture of a new Chinese fandom area. To the Weibo (perhaps one of the most common social networking programs in China), the net community to own idol-doll-creators, customers, and you may idol fans is now offering built-up more 460,000 followers that is very female-ruled. On this system, it’s quite common enthusiasts, who may have a huge distinct idol dolls, to share lovable photo and you may share its experience inside the dressing up and applying makeup on their “babies.” With regards to the latest consumer https://brightwomen.net/blog/en-kort-historik-av-postordrebrud/ statement, among the many idol-toy members, this new blog post-2000 generation means the greatest proportion, getting together with 43 %, with new blog post-1995 age bracket positions second, that have a percentage on twenty-six % (“2021 Pure cotton Doll Users Understanding Report” 2021). For this reason, Generation Z, someone, someone produced involving the late 90s and very early 2010s (Priporas et al. 2020), earnestly engages that have idol-toy orders through interactive social networking programs.

From the day and age out-of participatory fandom and partner economy, fans’ practices choices as well as their observed connection with idols are extremely victims out-of informative browse. Just how admirers relate to celebs could have been identified as parasocial interaction-the fresh new nonreciprocal, imaginary correspondence between fans and you may mass media personae (Liebers and you may Schramm 2019; Yan and Yang 2021). Recently, fans actively entering this new parasocial matchmaking fantasize from the an almost kinship with idols, as long as they could handle, or perhaps possess an obvious amount of affect its idols. With the Chinese social networking, there was a development in which admirers, particularly ladies, refer to by themselves since idols’ moms and dads, aunts, otherwise sisters. If you find yourself early in the day studies have widely tested parasocial relationships predicated on heterosexual norms and you can fans’ intimate dreams on idols (we.e., “girlfriend/partner admirers” out of idols), little might have been understood regarding “mom fans”,“Mother fans,” reference fans (generally women admirers) who happen to be co-fostering idols/celebs because their older female household members. They do say by themselves given that mom of one’s idol and are also indulgent so you can idols, taking them due to the fact precious, simple high school students who need the additional care (Yan and you may Yang 2021).