In an effort to come to far more women in 2017, OkCupid revealed Unmarried On Sunday
Ranging from 2015 and you will 2018, I found myself the fresh copywriter and elderly creator on OkCupid. Since the OkCupid’s very first-ever before journalist and you may 3rd member of the new paigns in order to CRM in order to societal. Here are some created facts followed closely by particular get a hold of programs.
Innovative head getting OkCupid social media: Manage, would and edit all content across OkCupid’s highest-traffic Facebook (70K supporters), Myspace (51K followers) and Instagram (12k) to guide conversation towards the dating and push engagement to the signups. Having a rigid funds and you will quick people without high gains devices (i.age. bots), We aided develop our very own Instagram account out-of 0-thirteen,100 supporters as a consequence of great blogs, sweepstakes and you will people-to-person engagement.
Dealing with editor to have OkCupid’s blog site: Revise and you will develop compelling, press-worthwhile reports to own OkCupid’s blog (theblog.okcupid), garnering 127,400 impressions and you may ninety five,768 reads to have my personal listings by yourself as of springtime 2017; onboard and revise performs of freelance article writers.
Cross-program publisher: Collaborate round the programs together with development, structure and you will device to enter duplicate to have video texts, content, banner advertisements, letters, and UX backup to keep up one to natural voice round the most of the programs.
Role into the DTF campaign: Maybe you have viewed OkCupid’s amazing DTF adverts? Wieden+Kennedy authored and you may do the fresh promotion; and as elder copywriter on OkCupid, I played a job for the alternative party knowledge execution and you will public strategy.
Learn from ceremonies: Head the new roast of one’s Ceo regarding Tinder. It is not most an enthusiastic accolade, more of a good comedic community highlight
Responding to just one of your own Charlottesville February leaders wearing attract on the web, i prohibited your regarding OkCupid.It actually was the newest solitary premier press their site second when you look at the OkCupid’s background. Most of the they got try you to definitely powerful tweet.
Our point were to one another encourage women in its singlehood if you are including promoting excitement about the brand and how it lets you getting certain about what you desire – the that have a substantially low quality.
Working around the a big creative group one included social networking influencers, investigation research, design, and you will videos manufacturing household, my personal unique pitch #SingleOnSunday are the initial out of it’s kind to have OkCupid – both since a cross-station promotion and you can a lady-focused content. It had been plus the very first strategy to get united states inside existence e-books, and this helped this new perception away from OkCupid just like the a matchmaking app on the a matchmaking & lifetime app.
Venture issue: Youtube video // Karley Sciortino post (sponsored) // Release article // Liberal Female article // Girls Rejecting Old-fashioned Criteria article // directed letters // Instagram sweepstakes // societal discussing // enhanced social ads
Use the DTF venture, and you will infusing new DTF voice towards our very own Facebook, Facebook and Instagram social media levels. We caused a brandname manager and you may designer to make a beneficial calendar off posts you to occupied criteria for our projected audience.
Focus on third parties on the bringing DTF to life within their partnerships. We written DTF-determined posts for moving people, yoga instruction, brewery occurrences and more you to definitely linked new DTF strategy on the team.
We found out you to definitely fifty% regarding OkCupid pages want to go out someone with regards to exact same governmental views-therefore we made a decision to take a look at exactly how both sides promote themselves inside their dating users.
Functioning cross-program with creativity, studies research, and art, i first-found the text most likely associated with liberals and conservatives. From that point, i cross-referenced these words against popular OkCupid Suits concerns, particularly “Looking for like otherwise gender?” “Are sexual climaxes the first element of sex?” and you can “Is it possible you rather become tied up otherwise perform some attaching?” My personal role inside concepting & copy writing.
Some findings: While you are an old-fashioned, acquiring the terminology steak otherwise cooking on the character indicate a keen interest in sex (as opposed to love). To have liberals, liquor implies you have in mind gender, while you are avocado what to love.
To the right, firefighters say they’re not unlock employing thinking, if you are police officers say he is. With the kept, one regard to industry anyway function they’ve been probably be open due to their thinking.
OkCupid
To possess liberals who like serious pain between the sheets, bringing up Quentin Tarantino and you can Pulp Fiction are unmistakeable evidence. To possess conservatives in search of aches, we see Taking walks Dry, Tombstone and you will Disney.